AVinBrief

The commercial AV industry, in briefs you can read in under a minute.

← All briefs

Corporate · August 5, 2026

Yodeck Reseller Program: What MSPs, AV Integrators, and VARs Can Earn Adding Digital Signage to Their Service Stack

Yodeck's reseller program offers recurring software margin on subscriptions, with end-customer technical support staying on the vendor.

By AVinBrief Editorial Desk ·

What is the Yodeck reseller program, and who is it for?
The program lets managed service providers, AV and IT integrators, value-added resellers, and marketing agencies sell Yodeck's digital signage content management platform under Yodeck's brand. The vendor handles software development, infrastructure, and end-customer technical support; the reseller owns the client relationship and earns margin on every subscription. More than 1,000 partner companies across 135-plus countries currently participate.
What margin can a reseller earn, and how do the four revenue streams stack?
Software margin runs from 20% up to 50% depending on program tier; the specific tier thresholds are disclosed during onboarding. Three additional streams layer on top: hardware (screens, mounts, and Raspberry Pi-based media players sourced and assembled locally by approved resellers, with markup set by the reseller), per-site installation fees billed as project revenue, and optional monthly managed-services billing for content design, scheduling, or full hands-on screen management. Yodeck's illustration uses a hypothetical example of 20 screens at roughly $8 per screen per month as a planning reference; actual rates and applicable margin percentages are determined by tier.
Who handles support when a client's screen goes dark, and why does that matter for margin?
Yodeck handles end-customer technical support, not the reseller. That structure keeps support hours off the reseller's payroll, which protects the effective margin on every account. A reseller program that routes support tickets back to the channel partner reduces net margin with every ticket logged, regardless of the stated margin percentage.
What hardware paths are available to a reseller building a client bundle?
Resellers are not locked to a single hardware path. The Yodeck Player is a proprietary Raspberry Pi-based device; approved resellers can source and assemble Pi-based players locally, keeping hardware procurement flexible and the markup in the reseller's control. The platform also runs on Android, Windows, Amazon Fire TV, LG webOS, and Samsung Tizen devices, allowing resellers to match hardware to client budget or existing infrastructure.
What does the program include for onboarding and deal protection?
Enrollment begins with an application followed by structured training and certification, with a channel sales specialist assigned from day one. Deal registration is available, protecting resellers from being undercut on opportunities they develop. A free plan covering one screen with no credit card required serves as a zero-cost live demo kit, a reseller who runs Yodeck on a screen in their own office turns every client meeting into a product demonstration. The full program entry point is yodeck.com/partners/.

The Take

What should an AV integrator or MSP ask before signing a digital signage reseller agreement?

The case for recurring subscription model is clear. Project-based AV and IT businesses reset to zero revenue each January and at the end of each installation. A subscription book compounds: each new client stacks on top of existing renewals, so the baseline rises with every year. Expansion within accounts accelerates it further as signage clients tend to add screens as they open new locations or outfit additional spaces which raises the recurring base without requiring a new logo. A business built on contracted recurring revenue can also command higher acquisition multiples if the owner ever sells, because buyers pay more for income they can count on than for income that depends on the current year’s pipeline.

The Yodeck program’s stated margin band (20-50%) is wide enough that two resellers in similar markets could land at very different economics depending on tier placement. Before signing, the three questions worth putting directly to any vendor’s partner team:

Who owns the support relationship, and how is it enforced? Yodeck explicitly places end-customer support on the vendor side, which is the right structure for protecting margin. But “vendor handles support” means different things in different programs. Ask for the service-level agreement and the escalation path, not just the policy statement. Service after the sale, leads directly to churn in the subscriber base and it might be out of your full control to execute well.

What is the actual per-screen pricing at the tier you will qualify for on day one? The $8/screen/month figure in Yodeck’s program materials is an illustrative example, not a published rate. Actual rates and the margin percentage that applies to a new reseller with no track record are what determine whether the recurring revenue model works in your business.

What happens to your clients if you exit the program? Subscription relationships sit between the client and the vendor’s platform. Understand whether the client contract transfers cleanly to you or stays with the vendor before you build a book of business on it. Similiarly, what happens if your customers decide no to renew and what is that impact on your pricing tier or support obligations?

Sources