What did SNA Displays install at Truist Park, and what was the total scope?

SNA Displays was awarded more than 17,000 square feet of LED display technology in and around Truist Park, home of Major League Baseball's Atlanta Braves in Atlanta, Georgia. The direct-view LED (dvLED) displays total 19.7 million pixels and span the main stadium bowl, concourse and hospitality areas, and venues across The Battery Atlanta entertainment district. SNA Displays manufactured and integrated the EMPIRE Exterior displays and also provided demolition and removal services for the previous displays as part of its scope. WJHW provided consultation services for the Braves and oversaw the technology-selection phase.

What changed about the main center field BravesVision videoboard?

The BravesVision board measures 64'7" high by 120'8" wide, roughly the same size as its predecessor, and runs a 10 mm pixel pitch that gives it approximately two-and-a-half times the number of pixels of the previous display. Its native resolution is 1,968 x 3,680, processing more than 7.2 million pixels. It was custom-engineered to provide improved operational service and maintenance access for the Braves' audio-visual support team.

What pixel pitches are deployed across the venue, and how do they map to use case?

Pixel pitch across the project ranges from 2.9 mm to 10 mm. The main BravesVision board and the Delta Out-of-Town scoreboard both use 10 mm, as do the Coca-Cola Corner and Left Field Hospitality ribbons. The two 400-level fascia ribbons use 8 mm. The Blue Moon Beer Garden display uses 6 mm. The tightest pitch is the 2.9 mm screen at the Outfield Market in the right field concourse, a very tight pitch for an outdoor display.

What is the Outfield Market display, and why is its pixel pitch notable?

The Outfield Market display is an 11'6" high by 41' wide LED screen in the right field concourse with a 2.9 mm pixel pitch and a native resolution of 1,176 x 4,200. At 2.9 mm, it carries a very tight pitch for an outdoor display, which suits close viewing in a concourse where fans pass near the surface.

How large are the 400-level ribbon displays?

The first-base 400-level ribbon runs 411 feet long by 3'1" high, with a native resolution of 120 x 15,660. The third-base ribbon runs 478'8" long by 3'1" high, at 120 x 18,240. Both use an 8 mm pixel pitch. Together the two ribbons span nearly 900 linear feet of fascia.

What role did WJHW play, and how was the project structured between consultant, manufacturer, and integrator?

WJHW provided consultation services for the Braves and oversaw the technology-selection phase, selecting SNA Displays to manufacture and integrate the EMPIRE Exterior LED video displays. SNA Displays also served as the removal contractor for the legacy displays, combining demolition, supply, and integration under a single vendor relationship. Scott Waid, Senior Vice President of Technology Services for the Atlanta Braves, Truist Park, and The Battery Atlanta, discussed the upgrades with SNA Displays across topics including fan experience, project coordination, hardware quality and diagnostics, integrating with legacy technology, and day-two support.

Sports Venues · July 15, 2026

SNA Displays Installs More Than 17,000 Square Feet of dvLED Across Truist Park and The Battery Atlanta for the Atlanta Braves

The Atlanta Braves' venue upgrade totals 19.7 million pixels and centers on a rebuilt BravesVision videoboard.

By AVinBrief Editorial Desk · July 15, 2026

What did SNA Displays install at Truist Park, and what was the total scope?: SNA Displays was awarded more than 17,000 square feet of LED display technology in and around Truist Park, home of Major League Baseball's Atlanta Braves in Atlanta, Georgia. The direct-view LED (dvLED) displays total 19.7 million pixels and span the main stadium bowl, concourse and hospitality areas, and venues across The Battery Atlanta entertainment district. SNA Displays manufactured and integrated the EMPIRE Exterior displays and also provided demolition and removal services for the previous displays as part of its scope. WJHW provided consultation services for the Braves and oversaw the technology-selection phase.
What changed about the main center field BravesVision videoboard?: The BravesVision board measures 64'7" high by 120'8" wide, roughly the same size as its predecessor, and runs a 10 mm pixel pitch that gives it approximately two-and-a-half times the number of pixels of the previous display. Its native resolution is 1,968 x 3,680, processing more than 7.2 million pixels. It was custom-engineered to provide improved operational service and maintenance access for the Braves' audio-visual support team.
What pixel pitches are deployed across the venue, and how do they map to use case?: Pixel pitch across the project ranges from 2.9 mm to 10 mm. The main BravesVision board and the Delta Out-of-Town scoreboard both use 10 mm, as do the Coca-Cola Corner and Left Field Hospitality ribbons. The two 400-level fascia ribbons use 8 mm. The Blue Moon Beer Garden display uses 6 mm. The tightest pitch is the 2.9 mm screen at the Outfield Market in the right field concourse, a very tight pitch for an outdoor display.
What is the Outfield Market display, and why is its pixel pitch notable?: The Outfield Market display is an 11'6" high by 41' wide LED screen in the right field concourse with a 2.9 mm pixel pitch and a native resolution of 1,176 x 4,200. At 2.9 mm, it carries a very tight pitch for an outdoor display, which suits close viewing in a concourse where fans pass near the surface.
How large are the 400-level ribbon displays?: The first-base 400-level ribbon runs 411 feet long by 3'1" high, with a native resolution of 120 x 15,660. The third-base ribbon runs 478'8" long by 3'1" high, at 120 x 18,240. Both use an 8 mm pixel pitch. Together the two ribbons span nearly 900 linear feet of fascia.
What role did WJHW play, and how was the project structured between consultant, manufacturer, and integrator?: WJHW provided consultation services for the Braves and oversaw the technology-selection phase, selecting SNA Displays to manufacture and integrate the EMPIRE Exterior LED video displays. SNA Displays also served as the removal contractor for the legacy displays, combining demolition, supply, and integration under a single vendor relationship. Scott Waid, Senior Vice President of Technology Services for the Atlanta Braves, Truist Park, and The Battery Atlanta, discussed the upgrades with SNA Displays across topics including fan experience, project coordination, hardware quality and diagnostics, integrating with legacy technology, and day-two support.

The Take

What should AV consultants and integrators take from the Truist Park deployment's scope and structure?

Two things stand out for practitioners reading this project as a specification reference rather than a press announcement.

First, pitch selection discipline. The displays span 2.9 mm to 10 mm, and each tier tracks a defined viewing-distance zone: concourse retail up close, hospitality activation at conversational distance, fascia ribbon at mid-deck, and the main videoboard out at the outfield. Consultants specifying multi-zone LED projects can read the Truist Park summary as a working model for justifying pitch choices to a client’s budget committee.

Second, the single-vendor scope. Rolling legacy demolition and removal into the same supply-and-install contract collapses the coordination risk and accountability gaps that open up between a demo subcontractor and the LED vendor. For an organization running a multi-zone ballpark upgrade against a hard seasonal deadline, that consolidation is worth weighing.

On operational performance and day-two support: the BravesVision board was custom-engineered for service and maintenance access, and Scott Waid’s discussion covered diagnostics and ongoing support, but the specifics are not published. As anyone who has run large dvLED installs will attest, real-world results depend on tile-to-tile alignment, seam calibration, and ambient-light handling across a heterogeneous pixel-pitch fleet. Integrators evaluating SNA Displays for comparable projects should ask how remote monitoring is structured, what service commitments cover the ribbon displays that carry the highest linear footage and panel count, and how firmware and content updates are managed across pitches ranging from 2.9 mm to 10 mm.

Sources

Atlanta Braves, Truist Park Project Page, SNA Displays (primary document) · Primary project documentation: display summary table, pixel totals, square footage, product identifications.