What is the Shure MXA925, and what separates it from the MXA901 it sits above in the Microflex Advance lineup?

The MXA925 is a new ceiling array microphone built on a completely new processing platform. Its core differentiator is on-device IntelliMix DSP that incorporates AI-trained Acoustic Echo Cancellation (AEC), an AI Denoiser, and an AI Deverb algorithm. These processing modes are designed to address specific real-world failure conditions: loudspeakers placed too close to the microphone, reverberation from hard surfaces such as windows, moving talkers, and transient noise sources like keyboards. Shure introduces the AI-trained AEC, Denoiser, and Deverb algorithms with the MXA925. The MXA901 targets small-to-medium rooms, while the MXA925 is positioned as the flagship for acoustically demanding spaces of any size.

What does "AI-enabled" mean for the MXA925?

In the MXA925, "AI-enabled" refers to three specific trained signal-processing algorithms running on the device's own DSP: AI AEC, AI Denoiser, and AI Deverb. Each was trained on audio data to recognize and suppress specific interference patterns rather than relying on rule-based signal processing alone. Processing happens on the device, and Shure does not describe any cloud inference step for the core audio path. What it does not mean: the microphone does not perform transcription, speaker identification, or any meeting-intelligence function. Those tasks remain in the UC platform layer (Copilot, AI Companion, or equivalent), which the MXA925 feeds with cleaner audio. Shure also states that ongoing firmware updates will continue to refine the AI algorithms over time.

What is new in the MXA901 firmware update v6.9, and who benefits?

Firmware v6.9 for the MXA901 adds four functional changes. First, it improves voice lift support through discrete outputs in Steerable Coverage mode, which matters in large or divided rooms where amplified speech reinforcement is part of the design. Second, it adds an Optimize Tracking feature to improve camera tracking accuracy. Third, it expands Automixer and Speech Gating Threshold controls, giving integrators finer tuning options. Fourth, it introduces a fully flexible single Automatic Coverage zone for rooms with unusual geometry or demanding acoustic conditions. Because the update ships as firmware, existing MXA901 installations receive these capabilities without hardware replacement.

How does the MXA925 handle network connectivity and remote management?

The MXA925 ships with dual RJ45 network ports, which Shure describes as offering enhanced security for protected communications. Remote device management, real-time monitoring, and firmware delivery are handled through ShureCloud, Shure's cloud-based management platform. The microphone carries certification for both Microsoft Teams and Zoom.

Where does the MXA925 sit in the broader Microflex Advance portfolio, and what does the 10-year timeline look like?

The Microflex Advance (MXA) line launched with the MXA910 in 2016. The current portfolio now includes the MXA910, MXA901, the recently introduced MXA320, and now the MXA925. Shure positions the MXA925 as the current flagship of the line. The MXA925, updated MXA901, and MXA320 are scheduled to appear at InfoComm 2026, running June 17 through 19 in the Central Hall at Booth C9018.

Corporate · July 15, 2026

Shure Launches MXA925 Ceiling Array Microphone with On-Device AI Processing and Expands MXA901 via Firmware

A new flagship ceiling array and a free firmware update extend Shure's MXA portfolio into more room types and acoustic conditions.

By AVinBrief Editorial Desk · July 15, 2026

What is the Shure MXA925, and what separates it from the MXA901 it sits above in the Microflex Advance lineup?: The MXA925 is a new ceiling array microphone built on a completely new processing platform. Its core differentiator is on-device IntelliMix DSP that incorporates AI-trained Acoustic Echo Cancellation (AEC), an AI Denoiser, and an AI Deverb algorithm. These processing modes are designed to address specific real-world failure conditions: loudspeakers placed too close to the microphone, reverberation from hard surfaces such as windows, moving talkers, and transient noise sources like keyboards. Shure introduces the AI-trained AEC, Denoiser, and Deverb algorithms with the MXA925. The MXA901 targets small-to-medium rooms, while the MXA925 is positioned as the flagship for acoustically demanding spaces of any size.
What does "AI-enabled" mean for the MXA925?: In the MXA925, "AI-enabled" refers to three specific trained signal-processing algorithms running on the device's own DSP: AI AEC, AI Denoiser, and AI Deverb. Each was trained on audio data to recognize and suppress specific interference patterns rather than relying on rule-based signal processing alone. Processing happens on the device, and Shure does not describe any cloud inference step for the core audio path. What it does not mean: the microphone does not perform transcription, speaker identification, or any meeting-intelligence function. Those tasks remain in the UC platform layer (Copilot, AI Companion, or equivalent), which the MXA925 feeds with cleaner audio. Shure also states that ongoing firmware updates will continue to refine the AI algorithms over time.
What is new in the MXA901 firmware update v6.9, and who benefits?: Firmware v6.9 for the MXA901 adds four functional changes. First, it improves voice lift support through discrete outputs in Steerable Coverage mode, which matters in large or divided rooms where amplified speech reinforcement is part of the design. Second, it adds an Optimize Tracking feature to improve camera tracking accuracy. Third, it expands Automixer and Speech Gating Threshold controls, giving integrators finer tuning options. Fourth, it introduces a fully flexible single Automatic Coverage zone for rooms with unusual geometry or demanding acoustic conditions. Because the update ships as firmware, existing MXA901 installations receive these capabilities without hardware replacement.
How does the MXA925 handle network connectivity and remote management?: The MXA925 ships with dual RJ45 network ports, which Shure describes as offering enhanced security for protected communications. Remote device management, real-time monitoring, and firmware delivery are handled through ShureCloud, Shure's cloud-based management platform. The microphone carries certification for both Microsoft Teams and Zoom.
Where does the MXA925 sit in the broader Microflex Advance portfolio, and what does the 10-year timeline look like?: The Microflex Advance (MXA) line launched with the MXA910 in 2016. The current portfolio now includes the MXA910, MXA901, the recently introduced MXA320, and now the MXA925. Shure positions the MXA925 as the current flagship of the line. The MXA925, updated MXA901, and MXA320 are scheduled to appear at InfoComm 2026, running June 17 through 19 in the Central Hall at Booth C9018.

The Take

What should integrators verify before deploying the MXA925 in acoustically difficult rooms?

The MXA925’s value proposition rests on a premise most integrators will recognize: the room that looks fine on paper, but in practice has a hard ceiling, glass walls, loudspeakers too close, and other conditions that lead to service requests. On-device AI processing that targets exactly those conditions is a meaningful design shift, and the upgrade path for the MXA901 is genuinely strong: existing hardware, four new capabilities, no truck roll.

Three areas are worth probing before specifying the MXA925 at scale.

Network architecture. Dual RJ45 ports imply the possibility of separating audio and management traffic, or providing link redundancy, though Shure does not specify whether both ports are active simultaneously or whether one is a failover. For deployments in healthcare, government, or financial environments where network segmentation is a design requirement, integrators should confirm the exact topology Shure supports and what PoE budget each port draws.

ShureCloud data flow. Remote management and firmware delivery route through ShureCloud. For IT administrators in regulated environments, the decision of whether device telemetry and management traffic leave the building, and to what cloud infrastructure, is one that requires review before deployment, not after. Integrators should request Shure’s current data-residency and security documentation for ShureCloud before presenting the MXA925 in a government or healthcare RFP.

AI algorithm performance under installation variation. The AI AEC, Denoiser, and Deverb features are trained on audio data and described as working out of the box. Real-world ceiling height, mounting angle, loudspeaker placement, and room finish all affect what the microphone actually hears. Integrators should ask Shure for guidance on the acoustic conditions under which the AI training data was gathered, and confirm whether the out-of-the-box performance claim holds across the full range of ceiling heights and room volumes they typically encounter.

Sources

Shure Celebrates 10 Years of Microflex Advance (MXA) with New AI-Enabled MXA925 and Expanded MXA901 Capabilities, Shure Incorporated (press release)