Sennheiser and fabric London are teaming up. What does the partnership actually cover?

The collaboration spans three areas: a series of exclusive live events hosted by Sennheiser with fabric at The View from The Shard in London; consumer-facing competitions offering a bespoke fabric edition of the MOMENTUM 5 Wireless headphones; and co-produced content designed to document the technologies, decision-making, and expertise behind professional audio in club and live performance settings. The first event is scheduled for August 21, 2026, featuring a performance by electronic music artist Sven Väth, with additional events planned through the rest of the year.

Which Sennheiser products will be featured?

Two products anchor the collaboration. The HD 25, Sennheiser's professional over-ear headphone in production for more than three decades, will be highlighted for its role in DJ booths, on-location broadcast, and film monitoring. The MOMENTUM 5 Wireless, the brand's current flagship consumer headphone, is the basis for the bespoke fabric edition offered through fan competitions. The EW-DX digital wireless microphone system is the professional gear that will be shown in live performance contexts through artist and community collaborations.

What role does the Orii Community play in the partnership?

Orii Community, which supports emerging and underrepresented talent, is one of the creative communities Sennheiser will collaborate with under the partnership. The intent is to show how professional audio gear is used in real live performance settings, giving audiences visibility into how artists and production teams approach audio in demanding environments.

Sennheiser is a large organization. Which groups are involved?

The partnership involves two distinct Sennheiser entities. Professional audio products, including the EW-DX and HD 25, sit under Sennheiser electronic SE Co. KG, headquartered in Wedemark, Germany. Consumer products, including the MOMENTUM 5 Wireless, are operated by Sonova Consumer Hearing GmbH, a division of Sonova Holding AG, under the Sennheiser brand license. Andreas Andersson, Regional Marketing Manager at Sonova Consumer Audio UK, and Itamar Marom, Brand Partnership Manager at Sennheiser, both spoke supporting the annnouncement.

What is fabric London, and why does the partnership carry weight in professional audio circles?

fabric is a London-based electronic music club that opened in 1999 and operates a venue in London, an international touring program, and a label group that includes fabric Records, Houndstooth, Originals, and FABRICLIVE.

Live Events · July 16, 2026

Sennheiser Partners with fabric London on Live Events, Content, and Fan Activations: What the Collaboration Means for Professional Audio Storytelling

The two-part deal pairs Sennheiser's professional and consumer gear with one of electronic music's most influential club institutions.

By AVinBrief Editorial Desk · July 16, 2026

Sennheiser and fabric London are teaming up. What does the partnership actually cover?: The collaboration spans three areas: a series of exclusive live events hosted by Sennheiser with fabric at The View from The Shard in London; consumer-facing competitions offering a bespoke fabric edition of the MOMENTUM 5 Wireless headphones; and co-produced content designed to document the technologies, decision-making, and expertise behind professional audio in club and live performance settings. The first event is scheduled for August 21, 2026, featuring a performance by electronic music artist Sven Väth, with additional events planned through the rest of the year.
Which Sennheiser products will be featured?: Two products anchor the collaboration. The HD 25, Sennheiser's professional over-ear headphone in production for more than three decades, will be highlighted for its role in DJ booths, on-location broadcast, and film monitoring. The MOMENTUM 5 Wireless, the brand's current flagship consumer headphone, is the basis for the bespoke fabric edition offered through fan competitions. The EW-DX digital wireless microphone system is the professional gear that will be shown in live performance contexts through artist and community collaborations.
What role does the Orii Community play in the partnership?: Orii Community, which supports emerging and underrepresented talent, is one of the creative communities Sennheiser will collaborate with under the partnership. The intent is to show how professional audio gear is used in real live performance settings, giving audiences visibility into how artists and production teams approach audio in demanding environments.
Sennheiser is a large organization. Which groups are involved?: The partnership involves two distinct Sennheiser entities. Professional audio products, including the EW-DX and HD 25, sit under Sennheiser electronic SE Co. KG, headquartered in Wedemark, Germany. Consumer products, including the MOMENTUM 5 Wireless, are operated by Sonova Consumer Hearing GmbH, a division of Sonova Holding AG, under the Sennheiser brand license. Andreas Andersson, Regional Marketing Manager at Sonova Consumer Audio UK, and Itamar Marom, Brand Partnership Manager at Sennheiser, both spoke supporting the annnouncement.
What is fabric London, and why does the partnership carry weight in professional audio circles?: fabric is a London-based electronic music club that opened in 1999 and operates a venue in London, an international touring program, and a label group that includes fabric Records, Houndstooth, Originals, and FABRICLIVE.

The Take

What does Sennheiser's fabric partnership signal for how professional audio brands are reaching the next generation of live production professionals?

The commercial AV and live events industry has spent years watching the line between professional audio and consumer audio blur at the product level. This partnership is doing something similar at the marketing level: using a high-credibility cultural institution to make professional gear visible to artists and engineers earlier in their careers, before they are specifying systems or writing riders. fabric London’s sound and production team carries significant credibility in electronic music; its DJ booths and monitoring setups are closely watched by audio professionals and artists. For a brand, like Sennheiser, seeking visibility with working DJs, engineers, and the next generation of live production professionals, the association carries more cultural weight than a standard product placement.

For integrators and production companies, the content arm of this deal is worth watching more than the headphone competition. Sennheiser working alongside fabric’s sound and production teams to document real workflow and decision-making is the kind of material that ends up in training conversations and pre-sales discussions. The HD 25, already a fixture in DJ booths and broadcast applications for more than thirty years, needs no introduction to working engineers, but its presence in storytelling aimed at emerging talent is a long-game move.

Three questions practitioners in live events and broadcast should carry into conversations: if and how the EW-DX content produced under this partnership will be made available, whether the educational material will address real-world RF coordination in dense electronic music environments, and what the fabric edition MOMENTUM 5 represents for a brand managing two parallel product lines under a split corporate structure, as this is both an internal collaboration, as well as one involving multiple parties.

Sources

Sennheiser and fabric London launch expanded collaboration spanning events, content and fan activations, Sennheiser Newsroom (press release)